Hoteliers are celebrating; the demand for MICE journey is again. Based mostly on knowledge and enterprise intelligence from Amadeus’ Demand360 reporting, “MICE bookings within the UK and Eire are largely increased than in 2019.” The report displays that MICE enterprise reserving was 12% in December 2022, in comparison with 9% in 2019 and simply 3% in 2020.
NB: That is an article from
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In consequence, we ready this listing of RFP response ideas to assist resort gross sales managers capitalise on the demand improve, submit higher proposals, and win extra MICE enterprise.
On this put up, we talk about RFP response ideas and lead administration instruments that resorts can use to seize the eye of extra journey brokers and planners. We discover quite a lot of methods hoteliers could make their proposals stand out, instruments for fast-tracking the RFP response course of, and a lot extra.
Uncover 6 RFP response ideas all resorts should know
Unlock the methods, finest practices, and assets resorts must outperform and outshine the competitors beneath:
1. Evaluate and distinction: your resort vs. the comp set
Gross sales managers ought to work to examine how planners view their property in comparison with comparable resorts close by. In case your resort is lacking out on MICE enterprise, or shedding results in the competitors, it is advisable know why.
Establish your resort’s strengths, weaknesses, and what traits or providers set you other than the competitors. Create an evaluation chart that compares your resort in opposition to properties in your comp set. In your comparability chart, define key particulars for every property, akin to:
- Variety of visitor rooms
- Room sorts/room sort distribution
- Full-service or limited-service
- Model affiliation
- Lodge facilities
- Parking capabilities
- Occasion house and specs
- Commonplace charges (i.e., weekday and weekend)
- Loyalty or rewards programme availability
Decide which resorts in your space are finest fitted to distinct kinds of MICE enterprise: social teams, company accounts, conventions, and so forth. For instance, a travelling youth sports activities group could discover a resort that gives a big block of double rooms extra interesting than a resort that primarily provides single king rooms. In case your resort doesn’t have assembly or convention house, it could be harder to win company RFPs than competing resorts that do. Providing extra perks akin to complimentary rooms could assist offset the influence of missing providers or facilities.
As well as, gross sales administrators ought to commonly scope out competing resorts and pay shut consideration to how they reply to on-line RFPs. Analyze your opponents response instances, flip down charges, win/loss charges, and observe space demand utilizing complete on-line RFP administration providers.
2. Decide one of the best enterprise in your resort
Decide the smallest items of enterprise your resort can take, the most important RFPs you may accommodate, and set up what your ideally suited teams appear like.