‘Journey to Clear’ highlights journeys greatest practices, commitments
The U.S. Journey Affiliation immediately launched a first-of-its-kind initiative, JourneyToClean.com, to share the collective story of the U.S. journey business’s daring imaginative and prescient for reaching higher sustainability. The initiative consists of greater than 100 examples of sustainable journey practices from a various cross-section of greater than 50 journey companies.
“The journey business embraces sustainability initiatives and enterprise practices as a result of it’s good for the planet AND it’s good for enterprise,” mentioned U.S. Journey Affiliation President and CEO Geoff Freeman. “Vacationers and companies alike are demanding extra sustainable choices, and our business is evolving to fulfill the wants of vacationers now and for the longer term. By using ‘Journey to Clear,’ vacationers can have a greater understanding of the various sustainable choices throughout the journey ecosystem and make choices that greatest align with their values.”
Ninety % of vacationers say they need sustainable journey choices whereas 76 % of executives need to improve sustainable company journey selections, even when such choices are costlier. Research additionally discovered that local weather change and environmental sustainability are notably vital to youthful Individuals—a robust indicator that the necessity for sustainable journey choices will solely develop over time.
Actions the business is advancing in the direction of end-to-end sustainable journey embrace:
- Serving to vacationers make knowledgeable choices;
- Decreasing carbon emissions;
- Conserving assets & decreasing waste;
- Defending pure points of interest & selling regeneration; and
- Sourcing responsibly.
‘Journey To Clear,’ developed with engagement and enter from U.S. Journey Affiliation’s Sustainable Journey Coalition, additionally highlights federal coverage priorities to strengthen sustainable journey and consists of focus areas for advocacy, resembling grant applications, tax incentives, free commerce agreements and public-private partnerships.
Featured organizations embrace American Airways, American Specific, Delta Air Traces, Expedia Group, Google Journey, Hilton, IHG Lodges & Resorts, Marriott Worldwide, Disney Parks & Resorts, United Airways, Common Locations & Experiences, MGM Resorts Worldwide, Nationwide Park Service, San Francisco Giants, and others.
The location might be often refreshed with new case research and efforts reflecting business sustainability actions.
“At each stage of the traveler’s journey—from reserving to takeoff to lodging, and all the thrilling actions and points of interest in between—our business has made vital enhancements to reduce environmental impacts,” mentioned Freeman. “U.S. Journey Affiliation is proud to signify so many revolutionary, future-focused organizations which are dedicated to shifting our business ahead towards higher sustainability.
Go to JourneyToClean.com to be taught extra.