British Airways has simply unveiled a brand new security video, which is the primary new video the airline has launched since 2017. For that matter, because the begin of the pandemic British Airways hasn’t been screening any security video, as a substitute choosing handbook security demonstrations on all flights (to mirror particular security necessities round carrying masks, and so on.). That may shortly by altering.
British Airways’ new “British Unique” security video
British Airways’ new security video is described as a “British Unique,” and might be accessible on lengthy haul flights as of Might 1, 2023. The 5 minute video encompasses British wit, and touches on all the things from climate to fish and chips. British Airways states that the video showcases “all the things that makes Britain distinctive and really authentic.”
The video primarily options British Airways staff going about their jobs, although additionally has some public figures in it, together with Ncuti Gatwa, Little Simz, Robert Peston, Kaya Scodelario, Steven Bartlett, Emma Raducanu, and Tom Kerridge.
The video additionally options Ozwald Boateng, who has designed British Airways’ new uniforms. Talking of that, one other model of the video might be rolled out later this yr, that includes staff of their new uniform (it has already been filmed).
Right here’s how British Airways’ Chief Buyer Officer, Calum Laming, described the video:
“We’ve all sat by way of security demonstrations earlier than, so we knew we would have liked to create one thing completely different that will seize consideration and was completely consistent with our British Unique positioning. We wished this to be an actual celebration of originality and for us, it’s our individuals who – along with the place we’re from – make us distinctive. That’s why it was necessary for us to hero so a lot of our superb colleagues doing what they do every day for our prospects and for one another. We additionally wished to inject some wit and showcase Britishness, and all of the quirks that put us on the map by shining a light-weight on actual life individuals – from fishermen and chip store staff to pals hanging out, in addition to some well-known faces who assist put Britain on a stage. So, seats within the take-off place and we hope you actually get pleasure from our new security video.”
You possibly can see British Airways’ new security video for your self under.
My tackle British Airways’ new security video
These days airways put fairly a little bit of effort into their security movies. It’s one thing that virtually each passenger will watch, and subsequently it’s considered as an extension of the model, and as a advertising alternative. Moreover, many airways assume that passengers usually tend to watch a security video if it’s entertaining.
In recent times, we’ve usually seen airways go one among 3 ways with security movies. Some security movies spotlight a service’s residence nation, some security movies are meant to be humorous, and a few security movies are meant to focus on an organization’s employees.
This video looks as if a little bit little bit of all three — it’s mildly humorous, exhibits some surroundings of the UK, and positively highlights some British Airways staff, in addition to British personalities.
What’s my take? I principally just like the video. It’s not my favourite video ever or probably the most thrilling video, nevertheless it’s nice to look at, and it’s not so annoying that it’ll frustrate frequent flyers. It does the trick, it’s not too lengthy, and it gained’t rock the boat (or aircraft, on this case) an excessive amount of.
For instance, British Airways’ 2017 security video was principally meant to be a comedy skit, and was fairly polarizing. For a lot of passengers, it was humorous the primary time they watched it, however a lot much less humorous with repetition.
Primarily I’m simply completely happy to see British Airways as soon as once more screening a security video, because the airline has completely had handbook security demonstrations for greater than three years. The video is nearly all the time extra pleasurable than listening to somebody attempt to stumble by way of studying the script onboard.
Backside line
British Airways has a brand new security video, which is able to air on lengthy haul flights as of Might 1, 2023. The video is described as a “British Unique,” and options each British Airways employees, in addition to some British public figures. I believe the video is fairly good, although it’s not something earth shattering both, for my part.
What do you make of British Airways’ new security video?