IHG Motels & Resorts introduces Vignette Assortment to the UK with the signing of The Halyard at Ropewalks Liverpool, Vignette Assortment in partnership with Molo Motels.
Vignette Assortment is IHG Motels & Resorts’ first assortment model and is a household of one-of-a-kind properties in sought-after city and resort areas the place visitors can take pleasure in a rising ardour for stays which can be genuine, experiential and thoughtful. Right here for the subsequent era of luxurious travellers looking for each discovery and objective, Vignette Assortment weaves accountability, group and locality collectively for stays which can be as distinct because the lodges themselves.
The Halyard at Ropewalks Liverpool, Vignette Assortment will open later this 12 months beneath a franchise settlement with Molo Motels and will likely be operated by Lighthouse Resort Administration. The 133-key luxurious resort is about within the historic Ropewalks district within the coronary heart of Liverpool, boasting a restaurant, an on website health club, conferencing services and roof high terrace that can additional increase the world’s repute as a gastronomic hub.
Liverpool continues to develop as a vacation spot for home and worldwide travellers because the UK Authorities’s Levelling Up Fund invests in key cities throughout the nations. The rising presence of worldwide occasions, corresponding to Eurovision 2023, alongside the rising demand for UK staycations following the pandemic, make locations like Liverpool more and more standard with leisure and enterprise visitors alike. The signing of the primary luxurious branded resort within the metropolis marks IHG’s dedication to investing within the metropolis.
Mrs Willemijn Geels, VP Growth, Europe, IHG Motels & Resorts, commented: “We’re thrilled to be bringing Vignette Assortment to the UK – a brand new luxurious model in a longtime marketplace for IHG. Vignette Assortment offers strategic companions and homeowners, like Molo Motels, the chance to retain their distinctive resort id, whereas benefitting from IHG’s world scale, Luxurious & Way of life experience, and highly effective IHG One Rewards loyalty programme. The model has proven unbelievable success throughout the globe in its first 12 months, with 14 lodges signed or opened, which speaks volumes to its emphasis on delivering one-of-a-kind stays and memorable moments alongside a dedication to extra accountable journey. Liverpool’s reputation continues to develop as a hub of tradition and I’m assured the posh providing of Vignette Assortment will carry a brand new providing to the town.”
Mr Ross Morrow, Managing Director, Molo Motels, stated: “I’m so excited to be opening the primary Vignette Assortment resort within the UK. We see a niche available in the market to ship luxurious stays in Liverpool and we’re excited to accomplice with IHG Motels & Resorts to ship a one in all a sort resort that celebrates the historical past of such an vital metropolis. Liverpool is a thriving market with rising demand and IHG’s enterprise system will permit us to higher serve visitors at The Halyard at Ropewalks Liverpool, Vignette Assortment from later this 12 months.”
With greater than 6,000 lodges spanning over 100 international locations, IHG Motels & Resorts is proud to be on the coronary heart of hundreds of communities world wide and attempt to make a distinction on daily basis by delivering True Hospitality for Good. The tourism business accounts for 1 in 10 jobs within the UK and IHG’s spectacular development goals to drive financial and social change by way of abilities coaching and innovation. The signing of a luxurious Vignette Assortment property in Liverpool will create 71 jobs and additional increase the native financial system as visitors discover and spend in native companies.
Director of Advertising and marketing Liverpool, Chris Brown stated: “We’re thrilled that the primary Vignette Assortment resort within the UK will likely be opening in Liverpool this 12 months. The eagerness the model has for accountability and group, alongside the sensible services the resort will carry will make it an incredible addition to the Ropewalks district of the town. With Liverpool attracting a rising variety of worldwide and home guests alongside the ever standard metropolis area supply, we’re delighted to see new properties arriving in Liverpool to assist additional increase our customer financial system, create new jobs and supply an exquisite customer welcome.”
The signing of The Halyard at Ropewalks Liverpool, Vignette Assortment follows quite a few signings for the model throughout Europe, together with in Reit im Winkl, Germany and Budapest, Hungary, and the opening of the primary European Vignette Assortment resort in Porto, Portugal. Greater than 100 properties globally are anticipated to hitch Vignette Assortment over the subsequent 10 years.