IDeaS Powers Park Plaza Motels Europe’s Income Administration

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IDeaS Powers Park Plaza Motels Europe’s Income Administration


IDeaS Powers Park Plaza Motels Europe’s Income Administration

IDeaS chosen as RMS supplier at 17 properties throughout the UK, the Netherlands, and Italy

IDeaS, a SAS firm, the world’s main supplier of hospitality income administration software program and providers, has been chosen as the popular RMS supplier to Park Plaza Motels Europe (PPHE Resort Group) in Europe.

Following a aggressive tender course of, IDeaS’ G3 RMS was chosen for its revolutionary automation and ease of integration throughout the wider tech stack. G3 RMS can be deployed at 17 properties, together with Park Plaza branded accommodations throughout the UK and the Netherlands, in addition to artwork’otels in Amsterdam, Rome, and in London at its latest property, artwork’otel London Battersea Energy Station.

  • Holistic optimisation: Manually managing a number of properties with out an automatic system turned unsustainable. PPHE Resort Group wanted a sustainable answer for the long run that capitalized on the depth of their information. This future-proofs the enterprise and permits trendy pricing capabilities that optimize legacy and rising enterprise segments and channels.
  • Superior pricing capabilities: The IDeaS system permits simultaneous dynamic pricing throughout lodge merchandise primarily based upon demand patterns to extend incremental profitability from all merchandise.
  • Centralise insights and administration: With effectivity and portfolio oversight a key want, Park Plaza realized centralised clustered income administration setting was a necessary want for the group. The answer’s deep perception into demand, cancellation, and no-show patterns and its ‘What-if’ simulation evaluation was key within the group’s collection of IDeaS.

Darren Thacker, director of income, digital advertising, and analytics, PPHE Resort Group, mentioned: “IDeaS G3 RMS will revolutionise income administration inside our group. The system’s intuitive and automatic decision-making is what helped it stand out from the competitors. With IDeaS, we’ll have the ability to reply extra shortly to altering market circumstances than we might beforehand, offering peace of thoughts that our charges will at all times be optimised and according to our enterprise methods.”

Michael McCartan, space vice chairman, EMEA, IDeaS, mentioned: “Park Plaza Motels Europe is properly recognised inside Europe for delivering revolutionary, customer-focused experiences throughout its Park Plaza and artwork’otel manufacturers. We’re delighted to be working with them to raise their income administration and assist them obtain their strategic goals and enhance their business outcomes.”

The set up of IDeaS G3 RMS is scheduled for Q2 2023, following the roll-out of a bespoke system-wide coaching program designed by IDeaS for PPHE Resort Group.

About IDeaS

IDeaS, a SAS firm, is the world’s main income administration software program and providers supplier. Combining trade information with revolutionary information analytics know-how, IDeaS creates subtle but easy methods to empower income leaders with exact, automated selections they will belief. With greater than 30 years of experience, IDeaS delivers income science to greater than 22,000 properties in 152 international locations. Outcomes delivered. Income remodeled. Uncover larger profitability at concepts.com.



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