In at the moment’s difficult financial local weather, it’s extra essential than ever to remain prime of thoughts with shoppers to increase your attain and develop your online business.
HomeEquity Financial institution’s Dealer Launchpad provides you entry to a collection of professionally designed and customizable advertising and marketing supplies to focus on the 55+ demographic and attain them the place they more and more reside – on-line and on social media.
The enterprise alternative
With nearly one-quarter of working adults approaching retirement, Canada’s working-age inhabitants is the oldest it’s ever been. What’s extra, about two-thirds of retirees are carrying bank card debt, and about one in 5 are nonetheless paying off their mortgage. If you consider at the moment’s local weather of upper rates of interest, some retired Canadians could also be struggling to fulfill their money circulate necessities.
Focusing on the 55+ demographic with lending options that meet their wants – such because the CHIP Reverse Mortgage by HomeEquity Financial institution – must be a key element of your progress technique. We can assist you attain this essential phase with the instruments and assets it’s essential to succeed. That’s why we created Dealer Launchpad.
What’s Dealer Launchpad?
Dealer Launchpad is an unique portal created for mortgage brokers that gives you with professionally crafted, ready-to-use advertising and marketing collateral to construct your on-line presence, increase your attain and develop your online business. It affords a variety of absolutely developed content material – together with emails, web site content material and social media posts – that may be personalised to replicate your branding and messaging throughout numerous on-line channels.
Social media and the 55+ demographic
With the rise of social media and the growing presence of Canadians aged 55+ on these platforms, concentrating on this demographic has turn out to be a key space of focus for mortgage brokers.
Lately, social media has skilled a major surge in utilization amongst older Canadians – with 60% of these aged 50 to 64 utilizing social media and two-thirds of these 55+ having a Fb account. This demographic has additionally embraced platforms like Twitter, Instagram and LinkedIn to attach with buddies, household and colleagues. The flexibility to succeed in this viewers on-line has immense potential for mortgage brokers seeking to increase their consumer base.
Social media tip: Reveal your experience. Canadians 55+ usually tend to share content material if it addresses points they care about. At this time, for example, excessive rates of interest and protracted inflation are prime of thoughts for a lot of Canadians. The extra you possibly can assist shoppers remedy their ache factors – corresponding to insufficient money circulate – the extra seemingly they’ll refer you to their networks.
We make it straightforward to increase your attain
Creating participating content material will be time-consuming. Dealer Launchpad streamlines this course of by providing ready-to-use advertising and marketing supplies to maintain you prime of thoughts with shoppers. The very best half is that new belongings are added on Dealer Launchpad month-to-month with new subjects, topic traces and posts. With a easy copy-and-paste, you possibly can pull collectively professional-looking photographs, copy, and video to coach the 55+ demographic in regards to the worth of the CHIP Reverse Mortgage and switch them into shoppers. Listed here are simply a few of the methods Dealer Launchpad can profit your online business.
Straightforward-to-use e-mail templates. Increase consciousness about the advantages of the CHIP Reverse Mortgage with our all-in-one e-mail templates. Every template features a topic line, physique copy and the really useful audience for the e-mail. The templates cowl a spread of subjects, corresponding to utilizing a reverse mortgage to supply a tax-free present to kids and financing the buyout of the marital residence after a “gray divorce.”
Social media posts. Interact your shoppers with social media posts created for Fb, Twitter, Instagram and LinkedIn. Every put up comprises concise captions optimized for social platforms and pictures for the goal demographic.
Some posts have hyperlinks to brief, instructional movies, whereas others characteristic consumer testimonials. Sharing success tales could be a nice dialog starter with prospects experiencing related challenges.
To make it even simpler for you, we offer step-by-step directions on how one can put up content material on totally different platforms.
Web site copy. On the lookout for longer instructional content material to make use of in your web site? Dealer Launchpad has you lined with a spread of choices, together with FAQs, advertising and marketing content material and product data.
Content material scheduler. Understanding when to put up social content material and when to e-mail shoppers and prospects will be tough. Dealer Launchpad provides you entry to a Content material Scheduler, which can assist you arrange the timing of your posts and emails (proper right down to the time of day) to unfold your content material out and never inundate shoppers.
Entry our digital Playbook. If you join Dealer Launchpad, you additionally get our Playbook, which reveals you how one can successfully market your self on-line, phase your database and make the most of the digital instruments in Dealer Launchpad.
Social media tip: Share, don’t promote.
When posting content material, focus extra on constructing relationships and rapport, and keep away from the arduous promote. Social media is the place listening and interacting are simply as essential as speaking. Considerate and well timed interactions can assist construct belief – and enterprise – over time.
Leverage our assets
Our complete digital instruments and assets can assist you develop your online business in at the moment’s difficult financial local weather. Join Dealer Launchpad at the moment and increase your attain.
We provide unparalleled help to fulfill the wants of you and your shoppers. Our Enterprise Improvement Managers are right here to assist each step of the way in which and may present recommendations on how one can mine your database for alternatives with the 55+ demographic. Contact a Enterprise Improvement Supervisor at the moment to study extra.