MIAMI, FL – January 6, 2023 – Virgin Voyages, Richard Branson’s award-winning and five-star-rated cruise and journey model, celebrates the beginning of an epic 2023 with the launch of a video impressed by a music video. “The Voyage” was crafted by visionary director Jonas Åkerlund to rejoice the solely grownup expertise and takes viewers on a cinematic journey by means of 24 hours at sea. The video is musically guided by a reimagining of Tradition Membership’s iconic, 1983 track, “Karma Chameleon,” that includes pop-artist Drew Love. Initially launched by Virgin Data, the brand new Virgin Voyages-inspired tropical home tune is debuting in the course of the fortieth anniversary of the unique track’s iteration, paying homage to its Virgin roots with the long-lasting tune as backdrop to exclusively-adult crusing expertise.
Starring actual Virgin Voyages Crew members and Sailors, the video was impressed by their first-hand experiences on-board. “The Voyage” was filmed on the model’s first ship within the fleet, Scarlet Girl, and captures the essence of what it’s wish to journey with Virgin Voyages, incorporating moments of rest akin to sundown yoga and the serenity of vacationing at sea. On the helm is acclaimed Swedish director Jonas Åkerlund, whose work has been internationally awarded for characteristic movies, documentaries, music movies, commercials and stage reveals. Past these initiatives, Åkerlund has directed music movies for famend artists from Madonna, Girl Gaga and Beyoncé, to The Rolling Stones, Paul McCartney and Maroon 5. Working along with the workforce at Virgin Voyages, Åkerlund’s melodic, visually-driven storytelling was the proper inventive match to convey to life the sensation of transformative crusing aboard a Virgin Girl Ship. Alongside this inventive imaginative and prescient, the model partnered with vocalist and songwriter, Drew Love – of the band THEY. – whose sound spans throughout genres together with R&B, pop, dance and hip hop. Aside from THEY., Love pursues unbiased, solo initiatives and co-writes for different artists together with G-Eazy, The Chainsmokers, SG Lewis, Louis the Baby and John Legend.
Nathan Rosenberg, Chief Model Officer of Virgin Voyages mentioned, “We now have received the hearts and minds of a whole bunch of 1000’s of Sailors who’ve fallen in love with Virgin Voyages as a result of we created an expertise all people may love. As we proceed to showcase our ships to the world, we wished to share what it’s like on-board based mostly on what our Sailors have informed us and shared on social. It options actual crew and is a celebration of journey and Voyaging. “The Voyage” music video reveals this in such a novel and relatable method, from a quiet and restorative feeling, to a dreamy, curious and energetic state.”
Jason Xenopoulos, Co-Chief Artistic Officer for North America at VMLY&R mentioned, “We imagine that manufacturers ought to create tradition fairly than interrupting it. “The Voyage” is an instance of how music and leisure can be utilized to inform a model story whereas delivering an genuine leisure expertise to the viewers. Virgin Voyages deserves greater than an advert marketing campaign, and we’re delighted that we may create an leisure expertise as an alternative – one that can dwell in tradition the place this model belongs.”
Delivered as a methodically-driven quick movie, Virgin Voyages tells its story by means of the lens of the Sailor expertise, all firmly rooted within the musical DNA of Virgin. This new music video additionally coincides with the launch of the brand new model marketing campaign, “Now We’re Voyaging.” In 2018 Virgin Voyages invited vacationers to “Stray the Course” and contemplate the probabilities and improvements in cruise journey. In 2021, Richard Branson’s new firm invited vacationers to “Set Sail the Virgin Method,” asking Sailors to anticipate the surprising. Typically known as a disruptor within the journey sphere, Virgin Voyages is elevating the expertise but once more. Now We’re Voyaging. The model marketing campaign exemplifies the duality of pleasure and rest Sailors can anticipate aboard Virgin Voyages’ award-winning vessels.
At the same time as the most recent cruise model to enter the trade, Virgin Voyages has been making waves since its first crusing in 2021. With extra five-star rankings than some other cruise line on TripAdvisor and quite a few trade awards and accolades, the corporate welcomes 2023 as its most fun yr to-date. On the horizon, Virgin Voyages will take supply of two extra ships – Resilient Girl and Good Girl – crusing to thrilling new locations together with Greece and Australia.
To benefit from the sounds of Virgin Voyages’ fashionable tackle Karma Chameleon and dive into the world of “Now We’re Voyaging,” go to right here. For extra info on Virgin Voyages and the place the corporate sails, go to www.VirginVoyages.com or name your First Mate.
About Virgin Voyages
Set Sail the Virgin Method with Virgin Voyages, the irresistible journey model based by Sir Richard Branson. Delivering epic holidays at sea, Virgin Voyages launched on the finish of 2021. The model’s 4 Girl Ships – impressed by 50+ years of Virgin historical past — embrace Scarlet Girl, Valiant Girl, Resilient Girl and Good Girl. Designed for discerning vacationers, Virgin Voyages affords enjoyable, solely grownup (18+) sailings. Working with a Artistic Collective of the world’s most sought-after designers, efficiency artists and designers, Virgin Voyages delivers a fascinating boutique lodge at sea with recent, elevated areas that strike the proper stability of nautical stylish and glamour. At the moment departing from the sun-soaked cities of Miami and Barcelona – and shortly to incorporate Athens, San Juan and Melbourne – the fleet affords itineraries to greater than 100 awe-inspiring locations throughout 4 continents. Virgin Sailors are spoiled for selection with 20 eateries providing Michelin-star culinary experiences all included, a festival-like line-up of leisure, fashionable and comfy cabins, Rockstar Quarters, genuine and domestically impressed shore excursions, and a dose of Vitamin Sea with well-being naturally intertwined all through the expertise. Promising to Create an Epic Sea Change for All, Virgin Voyages additionally places sustainability entrance and middle.