Centara Accommodations & Resorts, Thailand’s main resort operator, is proudly celebrating its 40th anniversary this yr. Over the previous
4 a long time, Centara has grown from a single resort in 1983, its flagship Centara Grand at Central Plaza Ladprao Bangkok, to a worldwide hospitality model with 93 properties throughout Asia and the Center East. Centara’s 40-year historical past is marked by quite a few outstanding achievements. In 1986, the corporate acquired and renovated the historic Railway Lodge Hua Hin, now the heritage Centara Grand Seashore Resort & Villas Hua Hin which celebrated its 100-year anniversary this yr. In 1990, Centara made a major stride by changing into a publicly listed firm on the Inventory Trade of Thailand, solidifying its place within the business. In 2007, ‘Central Accommodations & Resorts’ rebranded itself because the globally recognised “Centara Accommodations & Resorts,” defining its personal distinctive id. In 2009, Centara launched its first ‘Mirage’ themed resort, Thailand’s premier family-focused property, with Centara Grand Mirage Seashore Resort Pattaya. This yr additionally noticed the opening of Centara Grand Island Resort & Spa Maldives, marking the model’s first foray into the abroad market, which has since grown to incorporate properties in Sri Lanka, Oman, Qatar, the United Arab Emirates, Vietnam and most lately, Japan. Centara achieved one other main milestone in 2014, changing into the primary and solely resort group to obtain the celebrated Royal Insignia of the Sacred Garuda from His Majesty King Adulyadej Bhumibol, an esteemed recognition for the model’s dedication to excellence. In 2017, Centara launched the progressive COSI resort idea, tailor-made for tech-savvy travellers searching for a seamless and related expertise. Simply 4 years later, the group launched its first enterprise into the posh market with Centara Reserve. Main the business in story-driven hospitality, the flagship Centara Reserve Samui was named one of many prime 10 finest seaside island resorts in Thailand on the Journey + Leisure Luxurious Awards Asia Pacific 2023. Centara took its acclaimed ‘Mirage’ idea internationally in 2021, introducing its themed household resort idea in Vietnam and the UAE with Centara Mirage Resort Mui Ne and Centara Mirage Seashore Resort Dubai. Ever-growing and enhancing its world presence, Centara proudly unveiled the breathtaking Centara Grand Lodge Osaka this month, its debut property in Japan, showcasing a dedication to charming company with distinctive experiences the world over. Along with its property growth, Centara Accommodations & Resorts stays devoted to delivering world-class service via its signature heat hospitality and genuine Thai household values. Over the previous 40 years the model has solidified itself as The Place to Be for travellers and famend company, enjoying host to a myriad of illustrious celebrities and world leaders, together with the Thai royal household, former US President Jimmy Carter, Michael Jackson, Tom Jones, and Jackie Chan. Centara continues to be dedicated to development and success with the intention of changing into one of many world’s prime 100 resort operators by 2027. To attain this purpose, Centara Accommodations & Resorts is targeted on increasing its world footprint with an array of tasks within the pipeline throughout Thailand, Asia, the Center East and past. These embrace increasing the household themed ‘Mirage’ model within the Maldives; the addition of three extra luxurious ‘Centara Reserve’ properties in Thailand and the Maldives; and way more. The resort group additionally stays on the forefront of hospitality and sustainability, with the targets of ending single-use plastic and reaching World Sustainable Tourism Council (GSTC) certification at each property by 2025, decreasing vitality, waste, water, and greenhouse gasoline emissions by 20% by 2029, and reaching internet zero emissions by 2050. “We’re proud to have a good time 40 years of excellence, innovation, and dedication to rising and evolving as a number one hospitality firm,” stated Thirayuth Chirathivat, Chief Government Officer of Centara Accommodations & Resorts. “On behalf of Centara Accommodations & Resorts, I want to specific my honest appreciation to all our company, companions, and associates for his or her assist over the previous 4 a long time and for persevering with to be a part of our unbelievable journey.” To kick off its 40-year anniversary celebrations, Centara Accommodations & Resorts is rolling out a sequence of thrilling campaigns, privileges and charitable initiatives all through the remainder of 2023, to thank company for his or her enduring assist. First up within the Wave of Celebrations is Centara’s 40-hour, 40% flash sale the place the CentaraThe1 member low cost on resort stays is being elevated from 15% to a outstanding 40% for a really restricted time. Gazing 00:01 on 19th July, the provide ends at 16:00 on 20th July 2023 (GMT+7). Extra thrilling reductions and surprises within the pipeline embrace complimentary resort stays, CentaraThe1 factors giveaways and extra. To reap the benefits of these unbelievable perks, which shall be launched all through the remainder of this yr, company are inspired to enroll in the free CentaraThe1 loyalty programme at centara1card.com