Main resort group Alternative Inns Asia-Pac is thrilled to launch their fifteenth Ascend Resort Assortment™ property in Australia-New
Zealand with First Mild Mooloolaba on Queensland’s Sunshine Coast becoming a member of the group this August.
Recognised because the resort trade’s first and largest mushy model*, Alternative Inns’ Ascend Resort Assortment is celebrating its fifteenth anniversary in 2023. Designed for vacationers looking for distinctive experiences in distinctive environment — and powered by the award-winning loyalty program Alternative Privileges™ — the upscale Ascend Resort Assortment is a membership of greater than 320 unbiased inns open or in improvement with distinctive properties and signature types in 15 nations.
That includes 67 well-appointed, self-contained, one-to-three-bedroom residences, First Mild Mooloolaba showcases resort-style dwelling, together with a pool and gymnasium making it an important match for leisure, company, and group journey. As one of many latest buildings within the space, the resort has a contemporary really feel to go with the gorgeous views of the Mooloolaba coast.
Usually known as the ‘Jewel of the Sunshine Coast’, Mooloolaba provides the proper base to discover the very best of the area together with Sea Life Sunshine Coast at The Wharf Mooloolaba, Australia Zoo, and the Sunshine Coast Hinterland. From First Mild Mooloolaba you’ll be able to take a stroll to discover the Mooloolaba Esplanade or a brief drive to the brand new Maroochydore CBD or Alexandra Headlands surf seaside.
Alternative Inns Asia-Pac CEO Trent Fraser says the signing of First Mild Mooloolaba is additional proof of the Ascend Resort Assortment’s continued model power in Australia.
“We’re delighted that First Mild Mooloolaba is turning into the fifteenth Ascend Resort Assortment property in ANZ in the identical 12 months the model is celebrating 15 years available in the market,” Mr Fraser says. “This all-apartment resort, with its home-away-from-home luxuries, is the proper instance of what makes properties within the Assortment so particular.”
“We’re additionally heartened to welcome First Mild Mooloolaba’s franchisees, Chris and Olivia Taylor, again to the Alternative Inns Asia-Pac household, having beforehand operated considered one of our very first Ascends on this market.”
Whereas a number of the faces from the Alternative Inns Asia-Pac crew the Taylors met had been acquainted, this time they really feel the providing is way more sturdy than beforehand skilled giving extra assist for franchisees to develop their enterprise.
“There was a lot progress inside Alternative. Now we’re becoming a member of because the fifteenth Ascend in ANZ, we’re excited to see the place we will take our enterprise,” Olivia says.
“Entry to in depth world gross sales in each enterprise and leisure markets, plus the excellent income administration companies actually is what attracted us to revisit a relationship with Alternative,” Chris added.
Alternative Inns Asia-Pacific has an knowledgeable crew of native income managers who work with franchisees to strategically set and monitor charges for collaborating inns throughout the group. Their automated income administration service, ChoiceMAX, offers prompt entry to present and historic market knowledge supporting franchisees to set the very best charges for right now and into the long run.
First Mild Mooloolaba is Alternative Inns Asia-Pac’s second addition to the Ascend Resort Assortment this quarter following the launch of ‘Resort round TAKAYAMA’ to the group in July. Situated within the historic Takayama Metropolis within the Japanese Alps, the ‘resort round TAKAYAMA’ is the primary Ascend Resort Assortment resort in Asia becoming a member of Alternative Inns Japan’s portfolio of over 70 Consolation branded properties throughout main cities in Japan.