Worldwide: Designed for unbiased hoteliers, Handwritten Assortment is the newest model from Accor with greater than 110 leads globally.
Handwritten Assortment, a world portfolio of unbiased, midscale inns, has launched with 12 secured signings. 5 properties are anticipated to debut all through the primary trimester of 2023.
Resorts becoming a member of the gathering embrace:
• Resort Shanghai Sheshan Oriental (China)
• Le Saint Gervais Resort & Spa (France)
• Wonil Resort Perth (Australia)
• Resort Morris (Australia)
• Le Splendid Resort Lac d’Annecy (France)
• Resort Les Capitouls Toulouse Centre (France)
• Oru Hub Resort (Estonia)
• Sq. Lodge Resort La Roche sur Yon (France)
• Dawn Premium Resort (Vietnam)
• Paris Montmartre Sacré Coeur (France)
Further places embrace Bucharest, Romania and Spain. Nearly all of properties becoming a member of the gathering will probably be conversion tasks relatively than new builds.
By 2023, the Handwritten Assortment is predicted to achieve greater than 250 inns.
Alex Schellenberger, CMO of premium, midscale and economic system manufacturers at Accor, stated: “Handwritten Assortment enriches Accor’s providing within the ‘assortment manufacturers’ section with a curated number of inns that exhibit charming and one-of-a-kind ideas. Our goal, past delivering a very genuine visitor expertise, is to assist the rising variety of unbiased and boutique lodge homeowners seeking to enhance their international profile, join with extra audiences and develop their income with out dropping their id.
“The inns we’ll function in Handwritten Assortment are these sought out by travellers who admire heartwarming journey experiences and a twist on conventional hospitality, in addition to by hoteliers who cherish the distinctive character of their properties whereas wanting the advantages that include a number one international accomplice,” he added.
Caroline Bénard, international SVP of economic system and midscale manufacturers at Accor, stated: “The way during which every host interacts with their company is thoughtfully thought-about and brings to life their very own private passions. Whether or not in a social setting or the privateness of a visitor’s room, there will probably be moments of storytelling and engagement that create a real connection. This rapport between host and visitor contributes to a extra significant and memorable keep expertise.”
Camil Yazbeck, international CDO of premium, midscale and economic system manufacturers at Accor, stated: “Unbiased inns are more and more searching for the power of Accor’s highly effective gross sales, distribution and loyalty platform to extend their income and help them in optimising their prices, while retaining their very own distinctive character and providing a extremely qualitative product, service and expertise.
“Handwritten Assortment gives them a perfect answer, offering the choice for a franchise contract and a versatile and cost-effective degree of funding. We look ahead to working collaboratively with homeowners and companions and welcoming extra inns from all over the world into this excellent assortment. Over 110 properties and 11,500 rooms are in negotiation to turn into a part of Handwritten Assortment.”