The Ascend Lodge Assortment, a part of Selection Lodges Worldwide, Inc. (NYSE: CHH), continued 2023 with a formidable second quarter, reinforcing its place as the biggest single assortment of impartial lodges worldwide. The Assortment awarded six new agreements and added seven new properties to its home portfolio within the second quarter of 2023, offering friends with much more choices coast to coast.
These new properties might be backed by the facility of Selection Privileges, the award-winning loyalty program the place members earn factors on eligible expenses throughout their keep, which may be redeemed for reward nights at roughly 7,500 lodges, representing almost 630,000 rooms, in 46 international locations and territories worldwide. With the Selection Privileges Mastercard, members can earn extra factors quicker, together with on on a regular basis purchases, and use these factors towards a keep at one of many Assortment’s properties in new, key markets.
Current signings embrace properties in widespread locations throughout the US, together with:
- Three Bears Resort in Warren, Wisconsin. That is the second Ascend property developed by S&L Hospitality, becoming a member of The Harborview in Port Washington, WI, and the sixth Selection property below administration by the group.
- A 44-room property in Purple River, New Mexico inside strolling distance from Purple River Canyon and Outdated City.
- The Bradford Lodge in Springfield, Missouri. This 49-room property within the Medical Mile is developed by Elliot Lodging, including to a lineup of 5 present Selection properties.
- La Créole Inn & Suites in Lafayette, Louisiana, a brand new development developed by Delight Alternative Builders.
- Black Bear Inn in Orono, Maine. This 68-room property is the most recent addition by New England Hospitality to the Assortment.
“Along with persevering with to welcome new franchisees to the Assortment, we’re proud to see present Selection homeowners enhance their footprint following their continued success with Ascend and different Selection manufacturers,” stated Mark Shalala, senior vice chairman, franchise improvement, upscale manufacturers, Selection Lodges. “For the reason that Assortment’s inception 15 years in the past, we’ve been dedicated to serving to homeowners run worthwhile companies whereas sustaining operational independence, offering unmatched assist from Selection’s industry-leading know-how and sturdy distribution platform.”
Current openings to the Ascend Lodge Assortment embrace distinctive areas, from alpine resorts to lakeside retreats together with:
- Graystone Lodge, Ascend Lodge Assortment (Boone, North Carolina)
- Situated within the coronary heart of the beautiful Blue Ridge Mountains, this 101-room trendy resort gives friends handy entry to Boone’s prime sights, together with Appalachian Ski Mountain, Appalachian State College, and Kidd Brewer Stadium. The property captures the spirit of the Excessive Nation and incorporates native parts into all facets of the resort, together with paintings and items from surrounding small companies. The resort incorporates a heated indoor pool, EV charging stations, and bonfire pits.
- CityFlats Lodge – Grand Rapids, Ascend Lodge Assortment (Grand Rapids, MI) and CityFlats Lodge – Port Huron, Ascend Lodge Assortment (Port Huron, MI)
- Conveniently situated within the downtown areas of Grand Rapids and Port Huron, this pair of CityFlats properties lately opened as part of the Ascend Lodge Assortment. The 2 lodges make the most of eco-conscious design, that includes reclaimed wooden, glass and plastics, in addition to cork flooring and regionally sourced furnishings, making every visitor room distinctive.
- The Lodge Saratoga, Ascend Lodge Assortment (Saratoga Springs, NY)
- Situated lower than an hour north of Albany, The Lodge Saratoga is simply minutes from downtown Saratoga Springs, the house of thoroughbred horse racing. On prime of the Saratoga Race Course and On line casino and Nationwide Museum of Racing and Corridor of Fame, friends can take pleasure in handy entry to numerous close by eating places, bars, and actions. The resort incorporates a state-of-the-art health middle, an out of doors pool, and devoted assembly rooms for enterprise or private use.
- Inn on Maritime Bay, Ascend Lodge Assortment (Manitowoc, WI)
- Positioned on the shores of Lake Michigan and the mouth of the Manitowoc River, this 109-room lakeside property gives friends stunning water views in each path on prime of upscale facilities like an indoor heated swimming pool and spa and an on-site lounge.
- The Gibson, Ascend Lodge Assortment (Nice Falls, MT)
- Named after Paris Gibson, the founding father of Nice Falls, Montana, this 44-room boutique resort locations friends simply minutes from the various out of doors and leisure alternatives the world has to supply, together with Big Spring State Park, River’s Edge Path, and Mansfield Middle for Performing Arts. The resort incorporates a well-equipped health middle, complimentary continental breakfast, and a enterprise middle.
“From the Blue Ridge Mountains to the scenic shores of Lake Michigan, these new lodges are a fantastic illustration of the distinctive choices friends have come to anticipate and worth from Ascend,” stated Indy Adenaw, senior vice chairman and basic supervisor, upscale manufacturers, Selection Lodges. “As we method a curated assortment of over 360 distinctive lodges and resorts all over the world, we sit up for welcoming much more friends, to allow them to expertise our distinctive service and upscale choices that improve their exploration of the vacation spot.”
Selection Lodges is an {industry} challenger throughout the upscale phase with manufacturers Ascend Lodge Assortment, Radisson and Cambria Lodges. These upscale manufacturers allow Selection Lodges to satisfy friends’ wants in additional locations and for extra events whereas driving extra worth for homeowners.
Moreover, Selection Lodges, with a franchisee-first focus and an industry-leading retention fee, has been dedicated to offering its resort homeowners with the assist they should succeed because it launched the nation’s first resort chain in 1941. At present, Selection gives franchisees a collection of proprietary cutting-edge cloud-based options, together with the choiceADVANTAGE property administration system, the choiceEDGE visitor reservation platform, and ChoiceMAX, a mobile-friendly income administration software that constantly adapts to adjustments available in the market utilizing real-time information. Moreover, the award-winning Selection College instructional platform delivers personalized and all the time evolving studying and improvement sources. From pre-opening to grand opening and each day ahead, Selection offers resort homeowners with best-in-class sources to assist them maximize the return on their funding.