The Ascott Restricted (Ascott), a lodging enterprise unit wholly owned by CapitaLand Funding, is about to debut The Crest Assortment — a world portfolio of charming bespoke resorts and serviced residences that integrates heritage tales with curated hospitality experiences, in Singapore, China and Vietnam. The Crest Assortment will even proceed to develop its present portfolio in France with the addition of its fifth property in Saint-Germain-des-Prés, Paris. To this point, Ascott has secured over 1,000 models throughout eight properties beneath The Crest Assortment. Ascott has extra properties beneath the model within the pipeline, in key journey locations comparable to Jakarta, Bangkok, Tokyo, Osaka and London.
An unique curation of resorts and serviced residences with “A Story Behind Each Door”, The Crest Assortment gives friends with a singular storied and splendid expertise drawn from the distinct heritage of every property and its location. Ascott already has 4 working properties in France beneath The Crest Assortment – La Clef Champs-Élysées Paris, La Clef Louvre Paris, La Clef Tour Eiffel Paris and Chateau Belmont Excursions.
Ms Tan Bee Leng, Ascott’s Managing Director for Model & Advertising, mentioned: “No two properties or keep experiences would be the identical. The Crest Assortment model meets the rising demand for one-of-a-kind experiential stays and permits our friends to immerse themselves within the historical past and tradition of the vacation spot. Leveraging every property’s distinctive heritage and story, expressed by way of the detailed design of the property’s elegant suites and facilities, bespoke programmes, in addition to impeccable service, friends can journey again in time for a hospitality expertise like no different. Our 4 working properties in France beneath The Crest Assortment presently take pleasure in a robust common occupancy of over 80%. We’re assured that the brand new properties beneath The Crest Assortment will proceed to encourage and create indelible recollections for our friends to relive time and time once more.”
“The Crest Assortment serves the rising demand from unbiased and boutique resort homeowners searching for the pliability of a particular high-end positioning with the facility of a world chain. Homeowners can achieve swift entry to Ascott’s award-winning operational experience, world gross sales, advertising and distribution techniques; in addition to the Ascott Star Rewards loyalty programme, and backend know-how platforms to drive income progress and optimise prices. We sit up for welcoming extra resorts trying to lengthen their entry to prospects, and to spice up their world profile while retaining their very own distinctive id, into this distinctive assortment,” added Ms Tan.
The present Riverside Resort Robertson Quay in Singapore will probably be refurbished and rebranded to The Robertson Home by The Crest Assortment. Located alongside the historic Singapore River, the property will exude stately and old-world colonial allure that harks again to the times of Singapore as a bustling entrepot commerce hub. It’s slated for launch by finish 2023.
In China, Yuexiu Resort Guangzhou by The Crest Assortment is anticipated to function by 4Q 2023. By marrying the trendy parts of the bustling port-city with old-world Lingnan (岭南) allure, it’s designed to honour the longstanding historical past of Guangzhou. The resort is intrinsically related to its locale, providing a residing cultural expression by way of its luxurious furnishings and paintings shows, portray an genuine storied expertise for its friends.
Complementing these debuts in Asia, Citadines Saint-Germain-des-Prés Paris will probably be remodeled into an illustrious landmark within the French capital. Beneath The Crest Assortment, the property will draw inspiration from the district’s historical past as a gathering level for famed painters and writers within the 19th and early 20th centuries, to supply friends a one-of-a-kind expertise on the Left Financial institution of Paris. The refurbishment will start in 2024 after the Olympic Video games and is slated for completion in 2026.
Please see Annex for extra data on The Crest Assortment in Tay Ho, Hanoi and these upcoming properties beneath The Crest Assortment.
About The Crest Assortment – A Story Behind Each Door
Set in iconic locations, every property beneath The Crest Assortment could have a definite character, bearing its personal visible id that features naming and idea. From the classical finesse of an opera home to the romance of a chateau, every property has a singular story primarily based on the constructing’s historical past, cultural heritage, neighbourhood, or design.
The Head of the Home, who’s the Basic Supervisor and grasp storyteller on the property, leads the crew to host prime quality curated programmes for a really storied expertise. The Residence Story is the thread that runs by way of the friends’ total keep expertise. Beginning with a surprising visible illustration on the foyer, The Crest Assortment’s storied experiences come to life as quickly as friends enter and discover the property. They’ll sit up for specifically named suites that immerse them within the story. From luxurious fitouts to the best facilities, the interiors of the suites will transport friends again in time to when the story started. Equally, the beautiful design of the lounge will probably be impressed by the heritage of the property, the place friends can join with one another as they’re immersed within the curated expertise, good for conferences and small gatherings.