UK: Central London Alliance, a assortment of London primarily based organisations, has launched a marketing campaign to stimulate visits to town.
The marketing campaign, referred to as Love Letters for London, encourages guests to find bespoke postboxes which have been put in at varied totally different venues all through central London. This contains museums, theatres, lodge lobbies and in industrial buildings.
Every postbox gives the chance for guests (and staff) to go away a Love Letter for London – a handwritten reminiscence from their journey, or maybe a favorite spot to socialize. There are 20 postboxes to search out.
Sharing a picture on social media of the host venues containing the postboxes, and hash tagging #londonloveaffair, will enter that particular person into a contest to win a luxurious lodge keep at one in every of London’s Blue Orchid Motels.
A playbook to help the marketing campaign is on the market to these companies and sights which wish to become involved.
Founding director of Central London Alliance, Tony Matharu, mentioned: “The nationwide London Love Affair marketing campaign continues to encourage a restoration and to stimulate visits to central London, highlighting the explanations for returning to the office that aren’t nearly ‘the desk’ – from cultural, hospitality, retail, and different actions loved in lunch breaks or after work and in a single day stays neighbouring town’s world famend landmarks and leisure venues.
“I’m happy that the companions and supporters of the Central London Alliance have come collectively to hitch this marketing campaign; encouraging the general public to rekindle their love for central London and its unmatched heritage, arts, tradition and different choices. Our fantastic metropolis holds wonderful recollections for thus many individuals, and we goal to have a good time the wealthy tapestry of life that London has to supply, and to rekindle and make extra recollections right here.”
Richard Burge, CEO of the London Chamber of Commerce and Trade, mentioned: “Each inch of London holds monumental recollections – Love Letters for London brings this sentiment to life because it encourages members of the general public to share their love for town, while placing central London again on the map.
“This is a vital marketing campaign, not just for London, but additionally to the UK – as central London is an important a part of each the nationwide and international economic system. The Central London Alliance and London Chamber of Commerce and Trade hope that the marketing campaign brings a lift to companies, helps to guard the distinctive financial and cultural ecosystem of central London, and helps encourage extra visits to central London.”
Along with the businesses already talked about, companions of the Love Letters for London marketing campaign embrace: Metropolis of London Company, Victoria Westminster BID, Northbank BID, Cheapside Enterprise Alliance (BID), Hatton Backyard BID, Victoria BID, Aldgate Join BID, Previous Avenue District, EC BID, Fleet Avenue Quarter, Whitehall BID, Central District Alliance (BID), Harley Avenue BID, and Optimiser.
The postboxes will stay in place till 28 February 2023.