Marriott introduced its intention to accumulate a Latin American low cost lodge chain, Metropolis Categorical Motels, again in October 2022 (learn extra right here), and it has now closed.
Metropolis Categorical by Marriott turns into Marriott’s thirty first lodge model, comprising roughly 150 motels underneath Metropolis Categorical, Metropolis Categorical Plus, Metropolis Categorical Suites, Metropolis Categorical Junior, and Metropolis Centro manufacturers.
You’ll be able to entry Marriott right here.
READ MORE: Marriott Bonvoy Price & Bonus Factors Gives
Marriott’s Announcement:
Marriott Worldwide Expands into Inexpensive Midscale Phase with Acquisition of the Metropolis Categorical Model Portfolio
Transaction Makes Marriott Worldwide the Largest Lodge Firm within the Caribbean and Latin America
Marriott Worldwide, Inc. (NASDAQ: MAR) introduced right this moment that it has accomplished its acquisition of the Metropolis Categorical model portfolio from Hoteles Metropolis Categorical, S.A.B. de C.V. (BMV: HCITY). With this acquisition, Marriott Worldwide has entered the reasonably priced midscale phase and is launching its thirty first model, Metropolis Categorical by Marriott.
“We’re thrilled to increase our portfolio into the fast-growing reasonably priced midscale phase,” mentioned Leeny Oberg, Chief Monetary Officer and Govt Vice President, Growth, Marriott Worldwide. “Our aim is to be all over the place our company need us to be, with the proper property in the proper location on the proper value level. The Metropolis Categorical model acquisition is a vital first step as we enter this engaging phase, permitting us to supply a wider vary of selections to our company, in addition to extra development alternatives for our house owners and franchisees.”
Marriott has a powerful monitor document of rising regional manufacturers, and a profitable historical past of leveraging the corporate’s world growth engine and income methods to increase into new markets. The award-winning Marriott Bonvoy loyalty platform in addition to progressive digital journey companies, together with Marriott.com and the Marriott Bonvoy cellular app, ship worth to company and drive direct bookings.
“With this model acquisition, we’ve considerably grown our presence within the Caribbean and Latin America, significantly in secondary and tertiary markets, making us the most important lodge firm within the area,” mentioned Brian King, President, Caribbean and Latin America (CALA), Marriott Worldwide. “We see significant alternative to additional increase the Metropolis Categorical model within the CALA area in addition to in different areas.”
The present Metropolis Categorical lodge portfolio, consisting of roughly 150 properties, is now a part of Marriott’s franchise system. These properties embrace city, suburban, and prolonged keep choices in Mexico, Costa Rica, Colombia, and Chile, and revel in distinctive model recognition amongst Latin American vacationers. The transaction has elevated Marriott’s presence within the CALA area by roughly 45 %, to over 480 properties throughout 37 nations.
The Metropolis Categorical model portfolio consists of 5 sub-brands: Metropolis Categorical, Metropolis Categorical Plus, Metropolis Categorical Suites, Metropolis Categorical Junior, and Metropolis Centro. Within the coming months, the Metropolis Premios loyalty program is anticipated to be retired as it’s built-in into the Marriott Bonvoy platform.
“The chance this transaction represents for our prospects and Metropolis Premios and Marriott Bonvoy members is important,” mentioned Diana Plazas, Chief Gross sales and Advertising and marketing Officer, CALA, Marriott Worldwide. “However what’s equally thrilling is the chance to introduce new prospects to our broader portfolio of manufacturers by Metropolis Categorical choices. We sit up for welcoming new company to your complete Marriott Bonvoy portfolio.”
Conclusion
Marriott will finally retire Metropolis Categorical’s loyalty program and gold it into the Bonvoy visitor loyalty program, which I assume will happen in 2024 (loyalty integration all the time takes a while).
Marriott not too long ago gutted the variety of factors and elite qualifying nights earned at its Protea model, and I’d assume that you just gained’t get full credit score for stays at these funds manufacturers,
These Metropolis Categorical Motels seem like ibis motels, a part of Accor.