The MFAA has launched the outcomes of its digital advertising marketing campaign, which highlighted the worth its members present to Australian homebuyers.
The marketing campaign, which ran nationally for 4 weeks in Might and June, reached greater than 900,000 folks nationwide and achieved 2.7 million impressions, which is the variety of instances the marketing campaign was seen in shoppers’ social media feeds.
In the course of the marketing campaign interval, the combination led to a big improve in web site site visitors on Mortgage and Finance Assist, the MFAA’s client web site. Greater than 8,000 extra visits have been recorded on the ‘Discover a dealer’ instrument, which allows customers to find an MFAA accredited mortgage dealer of their native space. This surge in site visitors doubled the same old visits to the positioning.
The marketing campaign was launched throughout key digital platforms that homebuyers use repeatedly to search out data, together with Fb, Instagram, and key information shops.
“As the height trade affiliation for the mortgage and finance broking trade, it’s vital to us that we promote the mortgage and finance dealer proposition to Australians, particularly now with rising rates of interest and price of residing pressures,” stated MFAA CEO Anja Pannek (pictured above).
“It’s extra vital than ever that folks have entry to the kind of steerage and help {that a} dealer gives to allow them to make the correct resolution,” Pannek stated.
“Mortgage brokers ought to at all times be the primary port of name for homebuyers and folks refinancing their residence mortgage, and the goal of our marketing campaign was to showcase the service mortgage brokers provide their shoppers and hold them high of thoughts for anybody searching for a house mortgage.”
Specialist media planning and shopping for company Yango was engaged to help the marketing campaign technique and execution.
Natalie Robinson from Yango stated the company developed a multichannel method for the MFAA to have interaction future homebuyers with instructional content material round the advantages of utilizing a mortgage dealer.
“The info confirmed the viewers was extremely engaged, with all channels exceeding trade benchmarks,” Robinson stated. The marketing campaign delivered vital attain and consciousness for the MFAA together with an elevated site visitors to the web site up 102%.”
Talking on the marketing campaign outcomes, Pannek stated it was clear from the marketing campaign outcomes that the message, which is basically for debtors to speak to their mortgage dealer, had resonated with shoppers.
“Our members ship an excellent service which all Australian homebuyers ought to find out about. And, with the muse of the Greatest Pursuits Responsibility, shoppers may be assured that they’re in protected palms when working with their dealer,” Pannek stated.
The MFAA additionally produced a toolkit for members with pictures and wording they’ll use to
assist promote the companies they provide, present shoppers they belong to the trade’s main affiliation and proceed the marketing campaign’s momentum.
The toolkit stays out there to MFAA members to make use of in their very own advertising. It may be downloaded from the MFAA member portal.