MGallery Resort Assortment in the present day introduced the launch of Tales that Keep, a model marketing campaign that celebrates the fascinating and singular tales of a few of its properties. Tales that Keep is showing digitally throughout the UK and US, accompanied by a sequence of Pop-Up Memorable Moments around the globe. Visitors, followers of MGallery, and ‘collectioneurs’ – these vacationers who love independently styled motels – will expertise the intrigue, magnificence, and shocking particulars of MGallery’s flagship properties. Along with the brand new marketing campaign, the model has kicked off 2023 with a portfolio of greater than 170 motels both open or in various phases of improvement, a brand new chief government officer, and plans so as to add at the least a dozen new motels this 12 months.
“MGallery is off to an thrilling begin this 12 months with a flourishing assortment of memorable motels filled with character and allure. MGallery is a well-liked model of trendy vacationers, broadly shared amongst these within the know, interesting to all who recognize a boutique resort expertise that blends fashion with the substance of arts, tradition and historical past, meals and drinks that enliven the senses, and companies that invoke a way of wellbeing,” stated Maud Bailly, CEO, Sofitel, MGallery and Emblems. “As the brand new chief of MGallery, I’m thrilled to information this wonderful assortment of motels to new heights, encouraging extra globally-minded vacationers to expertise its pleasures, and connecting them to the delights of the native neighborhoods round every MGallery vacation spot, for our splendidly passionate, expressive and curious visitors to discover.”
With the purpose of catching the attention of resort connoisseurs, in addition to youthful generations of vacationers, Tales that Keep celebrates genuine and immersive journey experiences in addition to stunning locations off the crushed path. The long-lasting objects that embody every MGallery resort have been dropped at life in 3D for a 100% digital marketing campaign. The gorgeous, generally shocking, photographs have been reworked right into a model video that includes six flagship motels. They may also be used for a sequence of movies and banners highlighting a choice of 30 or so MGallery motels by way of themes similar to gastronomy and wellness.
The digital marketing campaign can be accompanied by a sequence of Pop-Up Memorable Moments at a few of its hottest locations. From mid-February till the top of June, unique pop-up experiences are highlighting the memorable tales of a number of flagship motels, creating recent connections between MGallery and its ‘within the know’ visitors. Pop-Up occasions embody:
- Resort Molitor Paris – MGallery (Feb 14) Trendy visitors and influencers will flock to the Parisian resort to see, be seen, and rejoice the spirit of affection with a Valentines P[ART]Y that features acrobatic efficiency artwork, a sultry speakeasy bar, and a romantic dinner expertise alongside the resort’s well-known pool.
- INK Resort Amsterdam – MGallery (April 20) Storygraphy, the place tales are but to be written, will have interaction visitors in inventive and immersive story-telling alternatives, similar to physique calligraphy and reside poetry performances.
- The Porter Home Resort Sydney – MGallery (Might 8) Traversing Time is a stimulating dinner and in a single day keep expertise, curated with kinetic power, hearth, smoke and fruit leathers to honor the resort’s historical past as a tobacco warehouse and a leather-based service provider. Inventive minds can be nourished with workshops on the making of recycled leather-based and vegan leather-based luxurious merchandise.
- Legacy Yen Tu Vietnam – MGallery (June) Story- Tuality is an experiential journey by way of the resort gardens, exploring the tales behind its inspiring options. Visitors will compose incense bouquets and savour the tastes of an genuine thirteenth century Vietnamese meal. A spectacular dance efficiency and personal yoga course will additional join visitors to this sensuous tradition.
Past the marketing campaign, MGallery continues to develop its worldwide resort assortment, with a number of new motels opened in 2022 and extra to return in 2023. Resort Ändra Seattle – MGallery in the US is the newest addition, offering a classy city escape with a Scandinavian soul in a downtown space thriving with meals, music, artwork and historical past. In Hong Kong, not one, however two new locations have not too long ago opened. The Silveri Hong Kong – MGallery on Lantau Island is a classy, eco-friendly, city resort resort with a reputation that evokes the island’s silver mines and shimmering waters; whereas AKI Hong Kong – MGallery is an upscale retreat within the Wanchai district, with a prime flooring whisky bar the place mixology mingles with inventive minds and cultural conversations.
Among the many dozen or so new MGallery motels set to open this 12 months, probably the most anticipated is Domaine De La Reine Margot – MGallery. The historic seventeenth century monument is within the coronary heart of the Jardin des Quiétudes, on the gates of Paris. Initially the house of Queen Marguerite de Valois, the resort has been revived by esteemed designer Jean-Michel Wilmotte, who has created an thrilling mixture of old-world splendor and au courant vogue. Additionally up-and-coming this 12 months are: Elkonin Tel Aviv – MGallery, residing within the metropolis’s authentic resort, constructed greater than a century in the past, and now surrounded by the trendy district of Neve Tzedek; Palazzo Tirso Cagliari – MGallery, a romantic Italian palace on the island of Sardinia, fastidiously preserved and infused with new life and complex luxuries; and Gigiri Gem Forest Resort Nairobi – MGallery, a magical visitor expertise the place the Karura forest seems to stream by way of the resort, glowing with gems, crystals, greenery, gentle and water.