Hoteliers generally suppose that every one visitor communication other than face-to-face dialog stops the second company arrive on property. This shouldn’t be the case.
It’s really extremely necessary to take care of communication along with your company throughout their stays to make sure that they’ve every little thing they want. It’s additionally a possibility so that you can ship upsell provides.
Top-of-the-line methods to take care of this connection is thru your lodge welcome letter. Fortunately we’ve got some suggestions for creating a powerful on-property lodge welcome e-mail you may observe that will help you improve the visitor expertise.
What you will note right here
6 methods to make sure your lodge welcome letter is nice
There are various kinds of lodge e-mail advertising campaigns, and also you want a special method for every. Right here’s what to remember in the case of your lodge welcome e-mail.
1. Allow them to know they’ll depend on you for assist
Your property turns into your company’ residence all through their stays. Past letting them benefit from the rooms and services, you may have loads of choices for making certain that they’re having fun with their stays with you. You are able to do this, from the second they step into your property, by highlighting your assist workforce’s availability ought to they need assistance or have questions.
Every property has its barely totally different availability. Make certain to incorporate yours in your lodge welcome letter. Remember to embody the place and when your company can attain you, FAQs, and some other companies out there in your property that they’ll profit from.
Beneath is a superb instance from The Powerscourt Resort in Eire. The property included a brief however candy welcome message, clearly talked about their visitor relations workforce’s availability, and included provides company might take pleasure in which are straightforward to guide by way of the hyperlink within the marketing campaign.
Topic line: [GUEST NAME], welcome to Powerscourt Resort, Resort & Spa
2. Provide a particular deal with in your lodge welcome letter
On-property lodge welcome emails are a good way to immediately reward your company, drive visitors to shops, and enhance e-mail captures. They’re additionally nice instruments to your groups to gather visitor information at verify in.
This marketing campaign by The Dutch in The Netherlands is a superb instance. It incentivized company with a complimentary drink they might get on the bar with a secret code. This tactic helps make company really feel unique.
Additionally, the lodge has specified which instances the supply was out there, which might be a good way to drive visitors to your shops throughout slower instances. For those who’re keen on creating progressive campaigns, this can be a nice instance.
Topic line: Hello [GUEST FIRST NAME], we forgot one thing.
3. Embody engaging provides out of your property or location
It’s important to spotlight numerous companies that your property provides, however don’t neglect to additionally shine a highlight in your location and every little thing there may be to do.
Are there any museums, parks, or different points of interest close by? Any particular events happening throughout your company’ stays that they may take pleasure in? This data may also help your company create their journey itinerary whereas staying with you.
Try the examples beneath to see how you are able to do this. Eden Inns within the Netherlands didn’t have to incorporate a lot of their marketing campaign — they merely added the long-lasting Amsterdam canal homes and boat, adopted by suggestions and data that their company may want.
Topic line: Welcome to Eden Inns Amsterdam!
4. Showcase pictures out of your property and services
It’s true what they stated a couple of image being price a thousand phrases, and you should utilize this to your benefit in your lodge welcome letter.
As highlighted in Revinate’s E-mail Advertising Certification course, imagery is a key a part of the anatomy of a profitable e-mail. In truth, a examine from Vero that analyzed greater than 5,000 e-mail campaigns reveals that campaigns with pictures have a 42% larger click-through charge in comparison with campaigns with out. It’s a easy but efficient solution to showcase your property.
Right here’s an instance in a lodge welcome e-mail from The Down Corridor Resort & Spa within the UK. The e-mail opens with a shocking picture of one among their services. Needless to say you don’t want to incorporate pictures of guestrooms — company receiving the welcome letter have already booked. It may well additionally get rid of confusion ought to the room they’re staying in be totally different from the picture.
Topic line: [GUEST FIRST NAME] [GUEST LAST NAME], you’ve arrived!
5. Invite company to particular occasions by way of your lodge welcome e-mail
Do you may have a celebration celebrating Lunar New 12 months? Or particular packages at your restaurant for breaking quick throughout Ramadan?
Embody that data in your lodge welcome e-mail. It provides your company an opportunity to have fun an important day with you throughout their stays.
Beneath is an instance from Ellenborough Park within the UK. Throughout Jubilee weekend, they invite company to a royal backyard social gathering. They despatched this marketing campaign primarily based on who could be staying with them throughout Jubilee weekend.
Topic line: Rejoice the Platinum Jubilee at Ellenborough Park!
6. Promote related upsells
Lastly, your lodge welcome letter (or a separate marketing campaign) is a good way to incorporate upsell provides that assist to drive extra income. There are many upsell provides which you can experiment with, together with early check-in/late check-out — the prime upsell supply in 2021.
The Serrano Resort has a terrific instance for a late check-out upsell marketing campaign. It provides your company additional time to take pleasure in their holidays.
Begin sending a greater lodge welcome letter to your company
As you may see, your lodge welcome letter is a good way to boost your communication with company and drive extra income. We hope the following tips and examples will show you how to create your individual messages.
If you wish to be taught extra, we’re right here to assist. For extra e-mail advertising greatest practices, try our E-mail Advertising Certification for Hoteliers course.