Singapore Airways has at the moment unveiled its first main advert marketing campaign for the reason that begin of the pandemic, and it’s fairly nice.
Singapore Airways’ new international model marketing campaign
Singapore Airways’ latest advert marketing campaign is titled “Welcome to World Class,” and shall be run on tv, print, digital, out-of-home, and social media platforms. The marketing campaign displays the corporate’s dedication to ship an distinctive buyer expertise throughout the end-to-end journey journey.
The 90-second marketing campaign video contains a Singapore Airways flight attendant displaying her diversified and private experiences with folks and cultures from world wide. The advert highlights the connection that Singapore Airways flight attendants have with clients, and their distinctive mixture of empathy and confidence, which the airline states permits it to ship world-class inflight service each day.
The advert marketing campaign was filmed in Singapore, Auckland, Barcelona, Mumbai, and Shanghai.
Right here’s how Lee Lik Hsin, Singapore Airways’ Government Vice President Industrial, describes this:
“At Singapore Airways, service excellence is deeply ingrained in our DNA and our clients are on the coronary heart of all the pieces we do. This marketing campaign highlights our unwavering dedication to ship a world-class journey expertise, regardless of the period of the journey. Our award-winning cabin crew are central to this promise, with their wealthy and various experiences, in addition to their dedication to customer support, having a optimistic impression on everybody round them.”.
You may see the 90-second advert marketing campaign for your self beneath.
Then beneath are two of the print advertisements which are a part of the marketing campaign.
What a chic advert marketing campaign!
Some airways appear to be in all places in terms of the theme of their promoting campaigns, whereas Singapore Airways is remarkably constant. The airline fairly constantly has advert campaigns that spotlight the corporate’s cabin crew, even when it’s in an summary manner.
I like this advert marketing campaign, simply as I like nearly all of Singapore Airways’ promoting. The marketing campaign so completely captures what makes Singapore Airways particular, which is its workers.
Singapore Airways is such an iconic model, and the airline has had so many memorable advert campaigns over time. I nonetheless assume my favourite was the 2013 “The Lengths We Go” marketing campaign. The music, the imagery… wow!
Backside line
Singapore Airline has launched its first main advertising marketing campaign for the reason that begin of the pandemic, and it’s titled “Welcome to World Class.” As is the case with so many Singapore Airways advert campaigns, this one highlights the corporate’s folks. What an superior, elegant marketing campaign!
What do you make of Singapore Airways’ “Welcome to World Class” advert?