TORONTO — Stella Artois has launched its Stella Artois Dine-Through, a novel pop-up restaurant with a menu curated by Canadian chef and social-media sensation, Laurent Dagenais. Till August 15, the Stella Artois Dine-Through can be working at 550 Yonge Road in Toronto from 5 p.m. to 10 p.m., with one-hour seating accessible to shoppers.
Canadians aged 18 to 34 are consuming fast-food meals at the very least twice every week, particularly as a result of they’re in a rush and too busy to prepare dinner and 30 per cent are consuming these on-the-go meals alone. With these insights top-of-mind, Stella Artois needs to encourage Torontonians to think about not relying so closely on quick meals, however relatively decelerate and begin savouring mealtime collectively.
The menu, handcrafted by Dagenais, takes inspiration from basic fast-food menu objects, however with an elevated twist, emphasizing Stella Artois’ contrasting imaginative and prescient of the drive-thru expertise. To flip the script on fast-food tradition even additional, in lieu of cost, friends can merely alternate any commonplace fast-food coupon for a meal objects of their selection and a complimentary Stella Artois.
Menu objects embody The Final Fried Calamari Burger, Laurent’s Double-Fried Parm Frites, Nostaglic Deep-Fried Mac ‘N’ Cheese Balls, You Have Had a Pogo, however Have You Had a Merguez Pogo and The Most Decadent Confit Poutine.
“Statistics replicate that in recent times, the tempo of contemporary life has induced many to prioritize pace and comfort at mealtime,” says Mike Bascom, senior Advertising director, Stella Artois Canada. “Because of this, individuals typically lose helpful time spent over a meal collectively. The Stella Artois Dine-Through is meant to remind individuals to decelerate and savour – not simply high quality meals, however high quality time with family members too. As well as, Laurent’s culinary creativity and distinctive model makes him an excellent accomplice to re-invent a fast-food impressed menu with an elevated twist for friends to get pleasure from, completely paired with a Stella.”
“I’m all the time searching for enjoyable, new and expressive methods to play within the kitchen, and the idea of elevating fast-food dishes to advertise savouring the meal expertise actually spoke to me,” says Dagenais. “My ardour for creating revolutionary meals that individuals can get pleasure from collectively and utilizing the platform I’ve developed on social media to attach with audiences – shoppers, different cooks and now manufacturers – has been an unimaginable journey. This partnership with Stella Artois is one which I’m so excited to convey to life, particularly in Toronto, because it’s a metropolis I’ve but to discover.”
Reservations are restricted and required to e book a spot on the Stella Artois Dine-Through.