The Bahamas Ministry of Tourism, Investments & Aviation is ‘Bringing The Bahamas to You’ Tour raises visibility of The Bahamas model in key cities of the Lone Star State.
Final week, the Bahamas Ministry of Tourism, Investments & Aviation (BMOTIA) continued its profitable collection of World Gross sales and Advertising and marketing Missions with stops in Dallas, Austin, and Houston, Texas.
These occasions are supposed to reengage tourism companions and increase customer arrivals from the realm.
The Honourable I. Chester Cooper, Deputy Prime Minister and Minister of Tourism, Investments & Aviation, led a delegation of senior tourism officers, together with Director Normal Latia Duncombe, to take part in a lineup of occasions. These included conferences with key stakeholders from throughout the tourism, aviation and funding sectors on partnership alternatives in airlift, sports activities, business-to-business, know-how and extra. Every day culminated in culturally impressed evenings on the AT&T Stadium in Dallas on 12 April, Omni Barton Creek Resort & Spa in Austin on 13 April and The Westin Galleria in Houston on 14 April.
The Deputy Prime Minister and delegation met with Texas leaders corresponding to Ms. Jane Nelson, Texas Secretary of State; Mr. Sylvester Turner, the Mayor of Houston in addition to executives of the Dallas Regional Chamber of Commerce and Go to Austin Tourism Bureau. The delegation additionally met with main business companions corresponding to American Airways and Houston Airport System to advance discussions for extra airlift and key sporting organizations such because the Dallas Cowboys and the Houston Rockets to advertise The Bahamas’ Sports activities in Paradise initiative.
As well as, the Deputy Prime Minister and Director Normal engaged with varied native media and influencers throughout the three cities to strengthen relationships and increase The Bahamas’ model visibility available in the market. The pair made a particular look in-studio in Houston on KPRC-TV, Houston Life, for a stay tv interview highlighting the various causes Houstonians ought to take into account visiting The Bahamas.
The U.S. Division of State reported 1.6 million Texas residents obtained a passport in 2022, the most important single yr distribution within the final 5 years, particularly making the market ultimate for worldwide journey in 2023. With these well-timed gross sales and advertising occasions, BMOTIA intends to make sure The Bahamas is on the prime of their bucket lists.
DPM Cooper and DG Duncombe, together with BMOTIA executives, vacation spot representatives, and lodge companions, hosted some 600 visitors on the night occasions, with key business leaders, gross sales and commerce representatives, stakeholders and media in attendance. Company have been virtually transported to The Bahamas through a Bahamian-inspired three-course dinner with cocktails, music and an electrifying Junkanoo efficiency. A stay Q+A panel highlighted The Bahamas’ steadily rising tourism numbers, plans for future development and innovation, the wonder and attraction of its 16 islands, and the various the reason why The Bahamas is a sought-after vacation spot.
“There’s infinite potential within the South-Central area, and these cities are extraordinarily essential gateway markets,” mentioned DPM Cooper.
“In 2022, 5 % of stopover guests to The Bahamas have been from Texas, and people numbers are anticipated to extend. There’s a robust connection to the Bahamian model, and we need to make the most of not solely the brand new passport holders, however the greater than 30 million residents who name the lone star state residence.
“I imagine Texas might be one other market driving tourism for The Bahamas as we anticipate customer arrival numbers reaching eight million this yr. With direct flights from Houston, Austin and Dallas to our gateway Island of Nassau, Texans can discover themselves arriving at our stunning islands in 3 hours or much less by airplane. With 16-islands to discover, we all know we’ve one thing in The Bahamas for each sort of traveller.”
The “Bringing The Bahamas to You” World Tour kicked off in September of 2022, and up to now, has made stops in 11 cities throughout the USA and Canada. The tour will proceed all through summer season 2023, with stops in Los Angeles, California and Atlanta, Georgia. BMOTIA may also be heading to the UK this fall.
Travellers who e book their 2023 Bahamas trip can anticipate year-long celebrations, occasions and festivities because the vacation spot commemorates the golden jubilee milestone of its 50 years of independence. Highlights from the upcoming 50th Independence celebrations embrace the Nationwide Household Island Crusing Regatta; the 50th on Bay Avenue Competition, an thrilling avenue pageant showcasing Bahamian artwork, delicacies, performances and extra; Bahama Rock, a celebration of Bahamian music, and rather more.
For extra data, go to www.thebahamas.com.
ABOUT THE BAHAMAS
With over 700 islands and cays, and 16 distinctive island locations, The Bahamas lies simply 50 miles off the coast of Florida, providing a straightforward flyaway escape that transports travellers away from their on a regular basis. The Islands of The Bahamas have world-class fishing, diving, boating and 1000’s of miles of the earth’s most spectacular water and seashores ready for households, {couples} and adventurers. Discover all of the islands have to supply at www.bahamas.com or on Fb, YouTube or Instagram to see why It’s Higher in The Bahamas.
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