In its steady effort to offer an improved total tourism expertise, the Tourism Promotions Board (TPB) Philippines, in partnership with the Division of Tourism (DOT) Area VII and Municipality of Badian, launched the Wayfinder (Signage) Program in Badian, Cebu.
DOT Secretary Christina Garcia Frasco led the Ceremonial Unveiling of the Badian Wayfinder and shared the imaginative and prescient of President Ferdinand Marcos, Jr. for Philippine tourism growth, “Tourism growth that doesn’t solely promote locations throughout our nation however, extra importantly, offers equal promotion and growth alternatives to the countryside, that features rising locations to provide alternatives to our fellow Filipinos to have gainful livelihood by means of tourism,” mentioned Tourism Secretary Frasco.
Current through the occasion had been TPB COO Maria Margarita Montemayor Nograles, DOT Undersecretary for Tourism Regulation Coordination & Useful resource Technology and concurrent Director for Regional Workplace VII Shahlimar Hofer Tamano, Cebu Governor Gwendolyn Garcia, Board Member Sarsi Baricuatro, Badian Mayor Carmencita Lumain, and Vice Mayor Doris Silvano, Jose Cleo Cary Colis of Provincial Atmosphere and Pure Assets Workplace (PENRO) Cebu, and Director Judilyn Quiachon of the Tourism Coordination and Regional Operations.
Additionally in attendance had been Cebu’s largest Tiktok influencer and GMA expertise Shuvee Etrata, businessman Hanky Lee of Henry Motels, and former basketball celeb, TV host, and entrepreneur Chris Tiu.
The launch of the Wayfinder Program goals to propel Badian’s restoration efforts and growth as a major vacationer vacation spot within the Visayas area.
These signages had been put in in a few of Badian’s main vacationer locations and actions, such because the Osmeña Peak, Kandungaw Peak, and Kawasan Falls, the endpoint of Badian Canyoneering exercise.
A element of creating locations accessible is making it handy for vacationers to find and navigate vacationer websites.
This program goals to repeatedly enhance navigation experiences in key and rising tourism circuits to allow higher experiences for visitors traversing these trails.
“Badian is residence to a few of the most thrilling journey locations within the nation, and we acknowledge its potential to affix the ranks of different vacationer hotspots and produce an amazing enhance to the nation’s tourism business. Launching these tourism wayfinders in Badian’s main tourism websites and actions shall be a worthwhile asset in selling tourism and propelling Badian’s financial restoration efforts. These signages, strategically positioned in key areas, are designed to offer directional data and steering for vacationers to navigate and discover what these locations have to supply,” mentioned TPB COO Maria Margarita Montemayor Nograles.
The Wayfinder Program is a part of TPB’s key strategic instructions specializing in strengthening the company’s collaborative engagement with LGUs in direction of the total restoration of the tourism business. This additionally helps DOT’s seven-point agenda to reinforce the nation’s total tourism expertise.
Wayfinders had been beforehand launched in Lucban, Quezon, and one other is ready to interrupt floor in Botolan, Zambales, later this 12 months.
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