Travelodge has introduced it’s upgrading an additional 55 accommodations throughout its property to the group’s new Finances-Luxe design, with 25 websites in key staycation locations quick tracked to be accomplished in time for the summer season staycation interval.
This consists of the group’s two greatest accommodations, the 463-room Covent Backyard lodge and the 408- room Kings Cross Royal Scot London Travelodge lodge. Different key staycation places embody Cheltenham, Ipswich, Oxford, Newport and Southampton.
It comes because the group’s newest Travelodge Journey Index report revealed that regardless of the present ‘price of the dwelling disaster’, 63% of Brits have booked a summer season vacation this 12 months and 72% of those respondents are holidaying in Britain.
The brand new Travelodge Finances-Luxe design has been created on the success of the group’s TravelodgePLUS format, with suggestions from the corporate’s largest client research. Key findings revealed that “trendy travellers crave type, alternative and little homely touches to make it simpler to work, relaxation and chill out each inside and outdoors of the room”.
In response to this client perception, the Travelodge interiors workforce remodelled their core product with a brand new budget-luxe design that features all of the low price efficiencies, alongside “considerate, trendy design and homely touches all through its interiors”.
It has additionally launched a brand new signature wealthy navy blue model color which pays homage to the primary Travelodge blue model color. The improve additionally options plenty of sustainable initiatives, together with carpet produced from recycled fishing nets and plastic bottles, low power lighting put in all through the lodge with movement sensing controls and aerated showers and faucets within the en-suite loos.
The Travelodge budget-luxe improve programme consists of new receptions and a recent designed restaurant referred to as the Bar Café.
Steve Bennett, Travelodge, chief property and improvement officer, mentioned: “We’re making good progress with our Finances-Luxe UK lodge improve programme and our present schedule consists of upgrading an additional 55 accommodations this 12 months.
“As we’re anticipated to have one other bumper staycation 12 months, we now have quick tracked 25 of those accommodations to be upgraded for the summer season season. This consists of two of our greatest accommodations inside the property in London at Covent Backyard and Kings Cross Royal Scot. In addition to key staycation locations comparable to Oxford, Southampton, Liverpool, Newport and Cheltenham.”
He added: “This improve is our most radical transformation thus far and is an entire overhaul of our present design. Buyer suggestions has been extraordinarily optimistic for our Finances-Luxe design and by the tip of this 12 months, round 20% of our UK accommodations will function our premium Finances-Luxe design from Fort William to Newquay.”